Specialist Outdoor Cooking Equipment Retailer

Reference: VEX00909

Location: South of England

Turnover: Circa. £5,952,051 (YE Sept 2024)

Gross Profit: Circa. £1,736,201 (YE Sept 2024)

VEX00909 - Confidential Business Summary.pdf

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Business Overview

VEXUS has been exclusively retained to identify a potential acquirer or strategic partner for this well-established retailer operates within the specialist outdoor cooking equipment sector, combining both a strong physical retail presence and a profitable e-commerce platform. It supplies high-quality barbecues, outdoor kitchens, fuels, and accessories from premium brands, supported by a dedicated and experienced team.

Key differentiators include:

• Decades of Industry Experience: Strong reputation and brand trust within the market.

• Multi-Channel Sales Model: Solid e-commerce capability complemented by a physical store.

• Customer Engagement: Tailored support, expert advice, and a dedicated cooking school offering hands on classes and lifestyle events.

• Value-Add Services: Free delivery options, regular promotions, and strong after-sales servicing.

Established Reputation & Customer Focused

Around 75% of orders are fulfilled in-house, with larger volume orders outsourced to maintain both operational efficiency and high-quality standards. The business is powered by an experienced team of 10 employees, plus the director. The team is composed of 3 sales staff, 1 accounts specialist, 2 admin personnel, and 4 production workers, all working cohesively to ensure smooth operations.

Transaction Motivation

The business has built a strong brand, strong physical and online sales channels and long-standing staff. Due to planned retirement, the owner is now exploring exit options and seeks engagement with suitably qualified acquirers. It is believed that the business would benefit from an experienced trade acquirer with industry expertise and the resources to drive further growth and expansion.

Specialist Gas, Heating, and Outdoor Cooking System Services

Key Business Highlights:

• Profitable, Scalable Platform: Offers immediate revenue and margin contribution with potential for scalable growth through geographic expansion or product range extension.

• Sector Tailwinds: Buoyant market driven by consumer interest in garden living, outdoor cooking, and premium lifestyle products.

• Complementary Fit: Attractive as a bolt-on for companies with existing outdoor leisure, home improvement, or specialist retail operations.

• Staff Retention & Transition: Experienced team in place with a full client handover and transition period offered by the retiring owner.

• Flexible Deal Structure: Willingness to consider both full and partial sale options enhances the attractiveness for different buyer profiles.

The Opportunity

The specialist outdoor cooking retail sector continues to benefit from strong consumer interest in home and garden lifestyle enhancements, with growing demand for premium products, experiential offerings, and expert led services. In light of these favorable market conditions, this opportunity is well-suited to an experienced trade acquirer or strategic partner with relevant sector knowledge. Consideration will also be given to buyers with complementary product lines, customer bases, or distribution channels seeking a scalable and synergistic bolt on acquisition.

✓ Long Established Business

✓ Profitable E-commerce Channel

✓ Scalable Business Opportunity

✓ Full client handover & transition support

✓ Experienced Management Team

✓ Full or Partial Sale Opportunity

The Next Steps

Following the completion of a non-disclosure agreement, qualified parties will receive further information on this business. Additional details may be required before obtaining the client’s permission to release the information memorandum.

Offers are invited for 100% of the shares in this business

All proposals to be based on a cash free / debt free basis.

PLEASE NOTE WE ARE NOT AUTHORISED TO RELEASE ANY FURTHER INFORMATION ABOUT THIS BUSINESS WITHOUT A SIGNED NDA - click the link above to complete the NDA.