top of page

Consumer to Dealer – Car Auction Platform

Reference: M002113

Business Overview

Mergers is exclusively retained to find an equity partner / acquirer for this consumer-focused car auction platform. The brand and business process are based around a fully automated sell-my-car service via our client’s proprietary technology, allowing private sellers to conduct an online auction of their car directly to dealers.

The same software is offered to car dealerships and consumer facing automotive service providers as a white-label / OEM solution to manage and run their own trade auctions and profit by them. The business can be replicated in multiple international markets US/EU/Asia.

The UK has almost 33 million cars registered, combined with a grey fleet of 14 million cars (40%). With an average age of 8 years, approximately 14 million are sold and disposed of by fleet operators in mainstream auctions with a vast majority sold by Manheim, equating to around 1.75 million cars per year. The remaining 5.25 million are sold by private owners.

Full Intellectual Property Rights

This business opportunity comes with the full intellectual property rights of our client’s auction technology, business processes and international brand. A ready-made business platform focused toward the consumer car sector for a new market operator and existing brand looking to expand its brand portfolio.

Transaction Motivation

Our client wishes to engage with suitably experienced operators who can help scale this business and prepare for the next phase of growth. Our clients feel the business would benefit from becoming part of a larger organization with the expertise and resources to take the opportunity to the next level and drive business growth.

The Opportunity

Ideally, we seek an experienced media, auction or motor trade acquirer / partner with the requisite experience, resources. Consideration will also be given to other buyers with strong market or client synergies looking for a scalable ’bolt-on’ business opportunity.

• Established & proven concept • Strong goodwill & technology I.P. • European & USA compliant platform • Scalable corporate business opportunity • Ideal Bolt-on brand • Experienced team keen to remain

The Next Steps

For further information about this opportunity, please contact the listing owner by submitting your contact details.

We have a team of experienced deal making professionals on hand to discuss your best way forward.

All Communication is Strictly Private & Confidential

Note: This is a confidential post presented by This listing has been provided by a suitably qualified and approved business acquirer or investor. If you own or represent a business that matches this acquisition requirement, we would like to hear from you. All communication with will be in strict confidence and we are happy to discuss the various options available to you regarding your business sale, merger or partial sale. provide a confidential M&A matchmaking service, fees may be payable by formally engaged clients for an introduction leading to a successful transaction. Full terms of business available on request.


bottom of page