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How To Find The Right Acquirer

How To Find The Right Acquirer The Two Step Business Sale

For business owners considering an exit, the decision to sell can be a difficult and emotional one. It’s natural to want to ensure that you get the best price for your business, find the right buyer, and ensure a smooth transition. The decision to put your business on the market via a confidential marketing process will go a long way to helping you achieve these goals.

Putting your business ‘confidentially’ on the market is not the final decision to sell or exit. Instead, it is the first step in the process of engaging buyers and reviewing offers and proposals. This process allows you to evaluate the level of interest in your business and review comparable offers from potential buyers before having to decide.

Unlike a traditional valuation report, which may only provide a theoretical value for your business, a confidential marketing process allows you to see what buyers are actually willing to pay for your business. This can provide valuable insights into the true market value of your business and help you make more informed decisions about your exit strategy.

One of the key benefits of a confidential marketing process is that it allows you to maintain control over the sale process. You can work with a broker or adviser to identify potential buyers and negotiate the best deal possible. You can also set specific criteria for the type of buyer you are looking for, such as a financial or strategic buyer, their experience in the industry or their plans for the future of the business.

The confidential nature of the process also allows you to protect sensitive business information and keep your plans under the radar of your employees, customers, and suppliers. By keeping the sale process confidential, you can avoid any potential concerns that may come with an open, non-confidential exit process.

It’s important to remember that the decision to sell or exit – step two, should only come when there is a workable proposal from the right buyer on the table. By not leaving your exit to the last moment, you can take your time to carefully evaluate offers and negotiate favourable terms. You can also decline offers that do not meet your criteria or fail to align with your goals for the business keeping you fully in control of your exit.

In conclusion, putting your business on the market via a confidential marketing process is the first step in the business sale process, engaging buyers and reviewing offers and proposals. It allows you to review comparable offers and gain valuable insights into the true market value of your business. The decision to sell or exit – step two should only come when there is a workable proposal from the right buyer on the table.

If you are planning your exit for next year, 2025 or 2026, email us at info@vexus.co.uk we will be happy to forward supporting information.

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